When you’re an owner of a small business, you pay for results. You expect a certain level of reliable performance from your employees, and when you make an investment, you expect it to show results. But one of the big problems with transitioning a business to the online world is knowing where you should spend and why. Ignorance in the online world isn’t bliss – and if you don’t tackle possible problems with enthusiasm, you could miss out on a lot of profit.
At the end of the day, you can spend thousands of dollars on promotion, search engine placement, and a slick design, but none of it will be completely effective if your company’s website doesn’t have a good e-commerce platform.
ROBUST, SCALABLE DESIGNS
It doesn’t matter how many products you have – whether it’s ten or ten thousand, you want something that can grow with you and meet the needs of your customers. No matter how many features an ecommerce system has, if it wastes time, hogs resources, doesn’t blend with your existing website (a common mark of amateur work), or crashes when you get an unexpected surge of traffic, then it isn’t doing its job.
Online stores shouldn’t just work well – they should reflect the character and personality of your business.
ADVANCED INVENTORY & USER MANAGEMENT
Whether you house your inventory directly inside a warehouse or dropship it directly to eager customers, you know that keeping an accurate count is important, and the work involved in doing it is enough to make you pull your hair in frustration. In the offline world, this usually involves hiring a stocker, paying them for hours of work a week, coping with bad attitudes and compensating for human error.
With software that automatically links sales, inventory, and user management, it’s possible to increase efficiency and decrease man hours, freeing you to do things that more directly impact your business.
TRACKING & REPORTING FUNCTIONALITY
In business, good decisions come from good information. Effective reporting can mean the difference between an efficient and well-optimized site and one that misses easy opportunities. Smart reporting should integrate with your existing website’s tracking system, so that you have strong insight into where visitors are coming from (and the ability to run split and multivariate testing with your cart system).
It’s also important to have vital information about sales and trends at your fingertips. We make it easy for you to see incoming orders, viewed and purchased products, refund rate, coupons, and even your best customers.
DESIGNED FOR THE FUTURE, TODAY
Creating a new e-commerce website involves a wide variety of different components, and depending on your goals and circumstances, you might need something that’s flexible and custom coded. Whether you need your storefront to integrate with affiliate programs, Paypal, Google Checkout, your credit card processor, or to merely process customer transactions quickly and safely, it’s important to settle on a solution that’s flexible and future proof.